The situation
A national pharmacy benefit manager needed a demo-ready analytics product for its GLP-1 Benefit 360 program in time for the MedLab ’26 industry conference. The brief landed seven days before launch.
The product had to tell one coherent story to a live audience: population-level GLP-1 spend and utilisation, a clear path into two clinical programs, and a member-level view clinical teams could act on — all inside the client’s real brand system, backed by a defensible cost-and-outcomes narrative.
The starting material was a recorded internal working session. One transcript. No requirements document, no wireframes, no approved direction.
Seven days before a conference is normally the window where discovery gets cut, not expanded. This project did the opposite — it ran a full discovery and design arc inside that week, because the execution speed came from somewhere other than hours.
- 7 days
- transcript to conference-ready, start to finish
- 9
- screens designed, wireframe through final build
- 35
- artifacts produced en route to two deliverables
- 5 roles
- researcher, IA, prototyper, visual designer, documentarian
- 3
- formal review and findings rounds, all documented